Postgraduate Diploma: Digital Products Management – (Free Course) – Course Joiner


What you’ll learn

  1. Digital Product & Service Owner: Role, Mission & Key Functionality
  2. Product owner role examples from retail banking and digital business (mortgage and consumer lending)
  3. Product manager VS Product owner roles
  4. Product owner mission
  5. Practical Examples from Digital Business
  6. Examples from Retail Banking (mortgage and consumer lending)
  7. Functionality of a Product Owner
  8. Mission of Digital Products and Services
  9. Product and Service Management
  10. Basic Product Management Process
  11. Introduction to Business Analysis
  12. Profit and Loss Analysis
  13. Market Analysis
  14. Customer Development
  15. Interactive part

This course includes:

  • 4.5 hours on-demand video
  • 2 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion


We are happy to announce launching of new hybrid program (online + on-campus):
Postgraduate Diploma: Digital Products Management

Buying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).


Online option is self-paced, open for starting and finishing during the whole year.

Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

I. Role and Mission of a Product & Service Owner

II. Product / Service Management

III. Business and PnL Analysis

IV. Market Analysis & Customer Development

V. Vision and Roadmap

VI. Interactive Part & Capstone (Optional)

Considered Areas:

  • Product owner role examples from retail banking and digital business
  • Product manager VS Product owner roles
  • Product owner mission
  • Forces impacting Product owner’s roles
  • Defining the vision
  • Managing the product backlog
  • Prioritizing needs
  • Overseeing development stages
  • Anticipating client needs
  • Acting as primary liaison
  • Evaluating product progress at each iteration
  • Introduction to Market Analysis
  • Introduction to Customer Development
  • Competitive Analysis
  • MVP, Сoncierge / Wizard of OZ approaches usage
  • Purposes of Market Analysis and Custdev at digital business
  • Role of Market and Clients Analyst
  • Role of market analysis and Custdev at product development
  • Introduction to Basic Market and Clients Feedback Analysis Tools
  • Digital Channels building
  • Practical Examples from Digital Business
  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
  • Examples from leading worldwide banks
  • Interactive part

Course Author:


Professor of The Retail Banking School

Digital Business and Retail Banking Expert


• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt


• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

  • Business Fundamentals
  • Marketing Fundamentals
  • Agile
  • Project Management
  • Marketing & Business Strategy
  • Online and Digital Business
  • Leadership
  • Digital transformations / Strategy
  • Product Management
  • Product Development
  • Strategic Planning & Execution
  • Stakeholder Communication
  • Solution Ideation & Implementation
  • Continuous Process Improvement
  • Budget & Resource Management
  • Technical Leadership & Development
  • Regulatory Compliance
  • Business Process Development
  • Business Fundamentals
  • Non-Technical Product Management

How to Get this course FREE?

Note: The udemy Courses Will be free for a Maximum of 1000 Learners can use the promo code AND Get this course 100% Free. After that, you will get this course at a discounted price. (Still, It’s a good deal for you to get this course at a discounted price).

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